Buttero x Por Vocação Window Display
Located at Corso Garibaldi in one of Milan’s most hyped districts, Buttero’s “flagship” store is a mandatory stop for everyone visiting the Italian fashion capital. In a recent collaboration with former menswear store turned creative marketing agency Por Vocação, the space now presents a unique window display resorting to vintage faceted backlit glass pieces, evoking the traditional craftsmanship of Murano glass.
Bringing together two very special brands, Por Vocação (my former employer) whose creative director is not only a good friend but a mentor as well and Buttero with whom I have been developing a growing relation based on our mutual love for footwear, this project definitely has a special meaning for me.
Perception Window by Por Vocação
The last window display back at the shop caused quite a stir, but things aren’t always what they seem…