Simplicity done right by japanese label Aloye
The White Briefs AW14 Pitti Preview
If I was asked to point out the best “revelation” of Pitti’s latest edition, I would probably have to say The White Briefs. While the brand’s been around for some time now, this was actually my first visit to its stand and I must say I was nothing short of impressed.
I believe a structured wardrobe is cemented on quality basics, a selection you keep on rotating all year round and that perfectly blends with most of your attires. These basics fall into several garment categories and don’t necessarily need to be boring or uninteresting: the thing is, quality essentials are hard to find…
As such, when browsing through The White Brief’s upcoming collection I was feeling ecstatic. A solid selection of quality basics, set on the values of exquisite fabrics, craftsmanship, comfort and a hint of sustainability through the sole use of organic cotton, made for some of the most impressive garments around. The khaki cotton kimono and navy contrasting sweatpants are already on my wishlist.
Ph: Beyond Fabric
Online Store now live!
Defying any superstitions and after a (not so) long wait, the store is finally up! Head over to beyondfabric.eu to check the first deliveries from Beyond Fabric and Fuss. More brands and collaborations are on their way so stay tuned!
Thank you all for the continuous support during the whole process and hope you enjoy it!
Tom & Hawk SS13 Knit Tees