Norwegian Rain SS14 Pitti Preview
As expected, Alexander Helle and T-Michael’s upcoming creations are nothing short of mindblowing. In my opinion, the duo has been delivering some of the most unique pieces I’ve seen to date, so much so, that even with a scorching 40 degrees in Firenze, I wanted to try each of them on… Instead of (simply) updating or restyling traditional garments, such as trenches or macs, Norwegian Rain is redefining outerwear as we know it, creating unique models that merge some of the most advanced fabric technology with high-end design. Definitely one to keep under the radar.
Ph: Beyond Fabric @ Pitti Uomo