Store Info: Frasi, Firenze

Before leaving to Firenze a few weeks ago, I had already noted a few essential places I couldn’t miss this time around. Among the selection of stores, restaurants and others, one of them instantly rose to the top of the list: Frasi - the menswear haven run by none other than Mr. Simone Righi.

Unless you’ve been dead to the menswear scene for some time now, it’s likely you’ve come across Mr. Righi’s superb sense of style and proportion in street style blogs, magazines or websites. Simply put, he’s one of the best dressed men out there, a style icon Mr. Schuman and others made popular through their camera lenses…

Luckily for every menswear aficionado, Mr. Righi’s know-how and impeccable taste is brought to life through an iconic store which transpires his attention to detail. When you’re greeted by someone as sharp as him, you instantly know you’re in the right place to purchase a couple of outstandingly tailored garments. The best part? He’s there for you: getting hands down with styling and fitting, sharing his invaluable skills and contagious good mood to make you feel at home and looking your absolute best. Standing there, watching him work, is seeing art come to life while his presence completely absorbs you from the surrounding environment.

It’s only after a few moments that I snap back to reality, a faded background buzz giving place to a jazz soundtrack that’s a perfect fit for the overall mood…and then, “Simo” as his staff calls him, is suddenly dancing to the tune while styling a look in earthy tones. I’m surrounded by amazing garments that seamlessly blend into the store’s atmosphere, decorated with Mr. Righi’s own oil paintings, tailoring books and vintage photos…This is about more than tailored shirts, suits, blazers and luxurious shoes and accessories; it’s an experience, and one definitely worth living.

Frasi

Via de’ Federighi 7R, 50123 Firenze