Beyond Fabric for Wrong Weather

In a recent project, Wrong Weather asked three people with distinct and individual takes on fashion, to put together 3 looks using their in-store pieces for a photo shoot. Me, along with stylists Fernando Bastos Pereira and Nelson Vieira were the selected trio.

The idea behind the concept was showing how versatile their garments can be when mixed and matched in different ways. My vision was to provide three classic yet updated looks, by adding interesting twists to the mix. Without wanting to label them, the first look is a well balanced option for everyday use - the more formal pieces such as the trench, cardigan and oxfords work well with the relaxed feel of the naval motif long sleeve. The second look is something you could wear on weekends or on your free time just to hang around town - again the contrast of classic with relaxed is portrayed by the combination of suit pants with smart sneakers and a chunky knit. Finally, the third look is more put together and is a great example of how a monochromatic attire (blue) can be pulled off.

I’m really excited with the final results and how the pics came up!

The 3 selected pics for the campaign

1 - Navy trenchcoat and camel cardigan by Dries Van Noten, striped long sleeve shirt and jeans (New Standard) by A.P.C., distressed oxford shoes by Officine Creative.

2 - Navy heavy knit cardigan by A.P.C., white dress shirt by Wrong Weather, grey suit pants by Stephan Schneider, black sneakers by Common Projects, black leather belt by Wrong Weather and scarf by Dries Van Noten.

3 - Navy blazer and jeans (New Standard) by A.P.C., light blue dress shirt by Wrong Weather, blue oxford suede shoes by Dries Van Noten, blue leather belt and navy tie by Wrong Weather.

A few other pics from the shoot

Styling: Beyond Fabric by Miguel José Vieira

Clothes: Wrong Weather

Photography: Luís Espinheira

Model: João Brea (Glam Models)