Woolrich Woolen Mills SS12

McNairy’s vision for W.W. Mills takes on the rugged, task oriented lines of previous designer Daiki Suzuki and mixes them with his own unique aesthetic, resulting in an inspiring, smart rendezvous between preppy and functional.

The SS12 collection presented in Milan had its share of hunting/safari inspired items, while maintaining an updated vibe through the use of fabrics such as chambray or mesh. The color palette revolves around earthy tones, with strong emphasis on khaki and greens, splashed by the occasional pop of color. Similarly to what happens in his footwear line, a fair dose of humor and wittiness are ever present in his creations, such as the chambray shirt with the New York Times print on the chest pocket. 

Overall it appears to be a well balanced collection, one that will easily dish out “must haves” for everyone’s wardrobes.  

Photos from Style.com