Horse Cycles x Kaufmann Mercantile Fixed Wheel
Schott NYC x Context Clothing Horween Motorcycle Jacket
A new ride
One of the most discussed topics of the past years has been global warming and the contribution of C02 emissions to that effect. This concern has led to worldwide innovations in several fields, aiming to deliver more environmentally friendly products, preferably described as sustainable for added projection in the market.
The transportation industry as a major player when it comes to carbon dioxide emissions’ rankings, was greatly affected. On this note there’s much each of us can do to change the paradigm, be it opting for public transportation, starting a car pool or embracing hybrids. Despite all the recent additions and innovations to the vehicle stock (Segway comes to mind), I’d like to focus on one of the oldest, and still to this day, most beloved of all: the bicycle.
The number one choice for millions of people worldwide, it has become a part of the urban landscape for cities such as London, Milan, Tokyo or Paris. Granted, it’s not for everyone, especially if you live in a place with uneven topography, but other than that you should consider the option. It’s a win-win deal: cheaper, greener, healthier and, let’s face it, more stylish (depending on your ride of course). Remember Scott Schuman’s and Tommy Ton’s pictures of dapper Italian men perfectly suited up, riding their bikes in such rakish ways?
I’ll leave you with my brother’s ride, along with some of those pictures to get you inspired…
My brother’s fixed wheel bike from back when he lived in London.
Photos by The Sartorialist