Store Visit: Osklen, Miami
I’ve been keeping a close eye on Osklen since 2007, back when I lived in Florianópolis (Brazil) and had a chance to really get in touch with the brand. Although my personal style has come a long way since then, evolving and adapting to a more mature perspective, all of the pieces I purchased at the time are still present in my wardrobe. As such, I was pleasantly surprised to come across the brand’s Lincoln Road store during my recent stay in Miami.
Founded by Oskar Metsavaht, a gifted creative director working in a myriad of areas such as fashion, design, media and social-environmental projects, the brand carries a distinctive trademark aesthetic and universe which embodies all of the above. As a worldwide renowned patron of ecology and sustainability, Oskar stands at the helm of the “new luxury” movement, focusing on how top tier fashion labels can be run in a sustainable, environmental-friendly way. Osklen is, as expected, a paramount player in this field.
As a matter of fact, it’s a serious player in many others as well, alas without the rightful praise it deserves…In my opinion, Osklen is one of the most underrated luxury labels out there, namely due to a stagnant misperception that associates it solely with beach and surf wear. Although there’s an undeniable influence of its Brazilian roots in each collection, beachwear is but a part of a more complex, luxurious universe. So much so, that in 2011 it was awarded the title of “Emerging Luxury Brand of the Year”.
A closer look at the current SS14 collection, for instance, reveals a wide spectrum of exquisite offerings including suits, blazers, shirts, knitwear and the much sought sneakers and loafers. This would be the minimum requirement for any collection, if it weren’t for the fact that every single piece stands out on its own, be it through design and details or the high-quality fabrics and techniques used in its manufacturing. Garment-dye and prints are applied to 100% natural fibers such as soft “brushed” organic cotton and linen, while unconventional materials such as salmon skin make their way into sneakers…all with outstanding quality. That being said, next time you step into an Osklen store consider carefully browsing the entire collection instead of the swim shorts alone.
Miguel Amaral Vieira
Officine Generale SS14 Collection
Elhaus SS14 “Archived Cardinals” Lookbook
Shades of Grey SS14 Lookbook
Brooklyn We Go Hard SS14 “Hermosa” Lookbook
Nepenthes SS14 “Out Dust Rial” Editorial
Gant Rugger AW14 Collection
Straying (just enough) from its preppy essence, the label’s upcoming collection delivers a refreshing take focused on layering, plays on length and striking details. Denim aprons and quilted shorts worn over sweatpants were just some of the pieces that evoked elements of a japanese inspired aesthetic.
Head Porter SS14