Introducing S.E.H. Kelly
I’ve documented my love for smaller, independent brands several times over the years, as I believe this is where a significant part of the future of fashion lies. Sometimes it’s not about the latest technical developments or paramount designs…sometimes all it takes is embracing time tested essentials with new found love for their essence, quality and craftsmanship. And that’s exactly what S.E.H. Kelly is all about…
Out of its East London workshop, the label has managed to actively engage Britain’s finest makers in an assortment of fields, ensuring the highest quality fabrics, trimmings and manufacturing techniques. Every element that goes into the production process is sourced from renowned mills and manufacturers (some of which the last remaining) located in London, Lancashire, Yorkshire, Donegal, Kent and Nottinghamshire. Combining the best materials with a passion for quality, each garment is cut, sewn and hand-finished in specialised workshops. The result is a collection thriving with authenticity and superbly crafted pieces, embodying years of experience and love for the making.
What I love the most is how they manage to seamlessly blend simplicity with a distinct identity that transpires in each item, an identity focused on the product itself and its real value. I believe they describe it best - “shipping is always free, orders are always wrapped and dispatched within two working days, and prices — because the value of a garment is the value of a garment — are always the same.” This hands down approach along with trademark designs and materials, crafted “as and when”, definitely sets them apart from most brands. One of my must sees next time I’m in London…
Buttero Goes Online
You all know Buttero holds a special place in my heart when it comes to footwear, so I couldn’t be happier to announce that their online shop is now live! Finally everyone will get a chance to get their hands on these outstanding models, be sure to check it here.