Introducing S.E.H. Kelly
I’ve documented my love for smaller, independent brands several times over the years, as I believe this is where a significant part of the future of fashion lies. Sometimes it’s not about the latest technical developments or paramount designs…sometimes all it takes is embracing time tested essentials with new found love for their essence, quality and craftsmanship. And that’s exactly what S.E.H. Kelly is all about…
Out of its East London workshop, the label has managed to actively engage Britain’s finest makers in an assortment of fields, ensuring the highest quality fabrics, trimmings and manufacturing techniques. Every element that goes into the production process is sourced from renowned mills and manufacturers (some of which the last remaining) located in London, Lancashire, Yorkshire, Donegal, Kent and Nottinghamshire. Combining the best materials with a passion for quality, each garment is cut, sewn and hand-finished in specialised workshops. The result is a collection thriving with authenticity and superbly crafted pieces, embodying years of experience and love for the making.
What I love the most is how they manage to seamlessly blend simplicity with a distinct identity that transpires in each item, an identity focused on the product itself and its real value. I believe they describe it best - “shipping is always free, orders are always wrapped and dispatched within two working days, and prices — because the value of a garment is the value of a garment — are always the same.” This hands down approach along with trademark designs and materials, crafted “as and when”, definitely sets them apart from most brands. One of my must sees next time I’m in London…
Store Visit: Osklen, Miami
I’ve been keeping a close eye on Osklen since 2007, back when I lived in Florianópolis (Brazil) and had a chance to really get in touch with the brand. Although my personal style has come a long way since then, evolving and adapting to a more mature perspective, all of the pieces I purchased at the time are still present in my wardrobe. As such, I was pleasantly surprised to come across the brand’s Lincoln Road store during my recent stay in Miami.
Founded by Oskar Metsavaht, a gifted creative director working in a myriad of areas such as fashion, design, media and social-environmental projects, the brand carries a distinctive trademark aesthetic and universe which embodies all of the above. As a worldwide renowned patron of ecology and sustainability, Oskar stands at the helm of the “new luxury” movement, focusing on how top tier fashion labels can be run in a sustainable, environmental-friendly way. Osklen is, as expected, a paramount player in this field.
As a matter of fact, it’s a serious player in many others as well, alas without the rightful praise it deserves…In my opinion, Osklen is one of the most underrated luxury labels out there, namely due to a stagnant misperception that associates it solely with beach and surf wear. Although there’s an undeniable influence of its Brazilian roots in each collection, beachwear is but a part of a more complex, luxurious universe. So much so, that in 2011 it was awarded the title of “Emerging Luxury Brand of the Year”.
A closer look at the current SS14 collection, for instance, reveals a wide spectrum of exquisite offerings including suits, blazers, shirts, knitwear and the much sought sneakers and loafers. This would be the minimum requirement for any collection, if it weren’t for the fact that every single piece stands out on its own, be it through design and details or the high-quality fabrics and techniques used in its manufacturing. Garment-dye and prints are applied to 100% natural fibers such as soft “brushed” organic cotton and linen, while unconventional materials such as salmon skin make their way into sneakers…all with outstanding quality. That being said, next time you step into an Osklen store consider carefully browsing the entire collection instead of the swim shorts alone.
Miguel Amaral Vieira
Bedwin AW13 “Now’s The Time” Lookbook
Carhartt WIP OverAll Mastercloth Lookbook
This new collaboration merges Carhartt’s quality and heritage with the more polished aesthetic of OverAll Mastercloth, resulting in an array of fitted pieces with a mix of natural and technical fabrics. Soon available at selected retailers worldwide.
If you cherish your items you might as well man up and learn how to take care of them properly.