Norwegian Rain SS14 Pitti Preview
As expected, Alexander Helle and T-Michael’s upcoming creations are nothing short of mindblowing. In my opinion, the duo has been delivering some of the most unique pieces I’ve seen to date, so much so, that even with a scorching 40 degrees in Firenze, I wanted to try each of them on… Instead of (simply) updating or restyling traditional garments, such as trenches or macs, Norwegian Rain is redefining outerwear as we know it, creating unique models that merge some of the most advanced fabric technology with high-end design. Definitely one to keep under the radar.
Ph: Beyond Fabric @ Pitti Uomo
By now, you must have realized that most of the labels I’m listing as “must see” at Pitti, aren’t necessarily the most renowned or commercial for that matter. The reason behind it is not that I want to portray an image of “I’m way to cool for those”, don’t get me wrong: I’ll be hitting major players as hard as everyone else. The thing for me is that I love to wander around the fair, unaware of the locations, simply stumbling upon brands which I ressonate with…The pure excitement of finding new designers and going through their collections is what drives me, especially now that I’m on the process of starting my own label as well (stay tuned).
Next up on the list is Studiopretzel: Emiliano Laszlo’s creations caught my attention a while back, due to its unique Japanese inspired aesthetic, attention to detail and craftsmanship. Heavily influenced by the designer’s personal experience while living in Japan, Studiopretzel has evolved from producing tees and shirts to delivering an assortment of garments as shown in its AW13 collection. The limited production pieces feature high-end fabrics and several trademark details such as the fabric covered buttons and plays on length. Looking forward to see what Emiliano has in store this time around…
Head Porter Plus SS13 Collection
Visvim SS13 Lookbook
I believe Visvim is one of those love or hate brands: be it by its unique aesthetic or unaffordable price point, the cult label has gathered followers on both ends of the spectrum. I always looked at it from a more conceptual point of view, not so wearable, but with interesting items to throw in the mix. This SS13 lookbook however, presents some of the most solid looks I’ve seen from the Japanese brand so far and a couple I could actually picture myself wearing.
Phigvel Makers AW12 Lookbook
Attachment SS13 Looks
Name.’s AW12 Collection
A contemporary take where Japanese inspiration meets European tradition…
Bukht SS13 Lookbook
HARE´s AW12 Collection imbues a few sartorial classics with Japanese detailing…