Store Visit: Osklen, Miami
I’ve been keeping a close eye on Osklen since 2007, back when I lived in Florianópolis (Brazil) and had a chance to really get in touch with the brand. Although my personal style has come a long way since then, evolving and adapting to a more mature perspective, all of the pieces I purchased at the time are still present in my wardrobe. As such, I was pleasantly surprised to come across the brand’s Lincoln Road store during my recent stay in Miami.
Founded by Oskar Metsavaht, a gifted creative director working in a myriad of areas such as fashion, design, media and social-environmental projects, the brand carries a distinctive trademark aesthetic and universe which embodies all of the above. As a worldwide renowned patron of ecology and sustainability, Oskar stands at the helm of the “new luxury” movement, focusing on how top tier fashion labels can be run in a sustainable, environmental-friendly way. Osklen is, as expected, a paramount player in this field.
As a matter of fact, it’s a serious player in many others as well, alas without the rightful praise it deserves…In my opinion, Osklen is one of the most underrated luxury labels out there, namely due to a stagnant misperception that associates it solely with beach and surf wear. Although there’s an undeniable influence of its Brazilian roots in each collection, beachwear is but a part of a more complex, luxurious universe. So much so, that in 2011 it was awarded the title of “Emerging Luxury Brand of the Year”.
A closer look at the current SS14 collection, for instance, reveals a wide spectrum of exquisite offerings including suits, blazers, shirts, knitwear and the much sought sneakers and loafers. This would be the minimum requirement for any collection, if it weren’t for the fact that every single piece stands out on its own, be it through design and details or the high-quality fabrics and techniques used in its manufacturing. Garment-dye and prints are applied to 100% natural fibers such as soft “brushed” organic cotton and linen, while unconventional materials such as salmon skin make their way into sneakers…all with outstanding quality. That being said, next time you step into an Osklen store consider carefully browsing the entire collection instead of the swim shorts alone.
Miguel Amaral Vieira
CAMO AW14 Pitti Preview
Inspired by the city lights, Stefano Ughetti managed to deliver yet another impressive collection, marked by the influence of urban colors on both new and trademark models. A strong emphasis was given to knitwear, presented in a variety of patterns, textures and shades, while making the best of luxurious fabrics and construction. A shout out to the beautiful speckled effects which embody the sight of an urban environment by night.
Suiting is always one of the most appealing offerings from the Italian label, which manages to deliver a tailored take on casual models through its fitted blazers and low crotch trousers: this time around, beautiful tweed and heavy wool was used to portray a unique wintery feel.
Ph: Beyond Fabric
Pelcor Cork Skin Notebook
With Portugal being one of the world’s biggest cork producers, it seemed inevitable that this material would naturally find its way into a variety of areas, from fashion to lifestyle. With environmental sustainability in mind, portuguese brand Pelcor developed an array of accessories made from cork, like this small notebook perfect to carry around with you at all times…