Beyond Fabric • Posts Tagged ‘Wrong Weather’

Similarly to what happened last season, Wrong Weather once again invited me to put up 3 looks using their pieces, this time for Spring Summer 11. Drawing upon Summery inspiration, I set out to deliver three different, yet somewhat related ensembles, which would transpire my personal aesthetic into WW’s universe.

The first look is the most relaxed and season inspired of the bunch, pairing two Summer staples: shorts and a short sleeve shirt. This was all about having fun with color and mixing patterns, which due to the different scales and complementing shades blend perfectly together (checks on the shirt and stripes on the shorts and belt). The second look is focused on the striped navy motif and the splash of color given by the desert boots; the tote screamed Summer to me and is a great way to carry your stuff around town. The final attire is a step up, something you could wear to work (depending on your area of expertise, of course) or a night out. Buttoning up in hot days is perfectly doable, but here I went for a slightly more casual feel, leaving the top button unbuttoned and making use of the military tuck. Although he’s wearing a tie, the overall ensemble just seems Summer appropriate.

I’m really excited with the end result and by being able to share it with you. All pieces are available for purchase here.

1 - Checked short sleeve shirt, striped seersucker shorts and navy canvas backpack by A.P.C., navy canvas lace-ups by Common Projects and tie-belt by Dries van Noten

2 - Navy striped long sleeve shirt by Comme des Garçons Shirt, navy cotton chinos by A.P.C., mustard yellow desert boots by Armando Cabral and striped tote bag by Opening Cerimony

3 - Light blue dress shirt by Wrong Weather, raw dark blue denim by A.P.C., navy crewneck sweater by A.P.C., brown wooven sandals by Armando Cabral, brown recycled leather belt by Daniel Dinis and ecru striped tie by Dries Van Noten.

Styling: Miguel José Vieira (Beyond Fabric)

Clothes: Wrong Weather

Photography: Luís Espinheira

Model: Alex

Armando Cabral SS11

A while back, Wrong Weather hosted an event to commemorate the arrival of their new footwear brand: Armando Cabral. Although I was unable to attend the inauguration, I had a chance to drop by later on and get a glimpse of the newly arrived models.

Making its international debut this season (SS11), the shoe brand comes as an extension of the renowned top model’s successful career, who ignited runways for brands such as Louis Vuitton, Calvin Klein, Dries Van Noten and Dior Homme (among others).

Aimed at delivering luxury footwear for men, the focus is on high end materials, quality craftsmanship (made in Italy) and fresh, invigorating color palette and design, courtesy of Rucky Zambrano. On this first collection the range of models includes boat shoes, desert boots, loafers and a personal favourite, the woven sandal.

Lookbook

Up close and personal @ WW

Beyond Fabric for Wrong Weather

In a recent project, Wrong Weather asked three people with distinct and individual takes on fashion, to put together 3 looks using their in-store pieces for a photo shoot. Me, along with stylists Fernando Bastos Pereira and Nelson Vieira were the selected trio.

The idea behind the concept was showing how versatile their garments can be when mixed and matched in different ways. My vision was to provide three classic yet updated looks, by adding interesting twists to the mix. Without wanting to label them, the first look is a well balanced option for everyday use - the more formal pieces such as the trench, cardigan and oxfords work well with the relaxed feel of the naval motif long sleeve. The second look is something you could wear on weekends or on your free time just to hang around town - again the contrast of classic with relaxed is portrayed by the combination of suit pants with smart sneakers and a chunky knit. Finally, the third look is more put together and is a great example of how a monochromatic attire (blue) can be pulled off.

I’m really excited with the final results and how the pics came up!

The 3 selected pics for the campaign

1 - Navy trenchcoat and camel cardigan by Dries Van Noten, striped long sleeve shirt and jeans (New Standard) by A.P.C., distressed oxford shoes by Officine Creative.

2 - Navy heavy knit cardigan by A.P.C., white dress shirt by Wrong Weather, grey suit pants by Stephan Schneider, black sneakers by Common Projects, black leather belt by Wrong Weather and scarf by Dries Van Noten.

3 - Navy blazer and jeans (New Standard) by A.P.C., light blue dress shirt by Wrong Weather, blue oxford suede shoes by Dries Van Noten, blue leather belt and navy tie by Wrong Weather.

A few other pics from the shoot

Styling: Beyond Fabric by Miguel José Vieira

Clothes: Wrong Weather

Photography: Luís Espinheira

Model: João Brea (Glam Models)

Trend Union Seminar

As I’ve mentioned previously, I was fortunate enough to attend the latest Trend Union Seminar, focused on the upcoming trends for Summer 2012. The event, hosted by Wrong Weather, consisted of audiovisual presentations perfectly complemented by enriching lectures from Gert Van Keuken, a renowned trend spotting expert for more than 15 years.

Trend Union consists of a group of companies created by Lidewij Edelkoort, aimed at providing insights on the evolution and future trends in areas such as fashion, design, lifestyle and beauty. These previsions are usually made 2 years in advance: a daunting task to say the least…but not for Li Edelkoort. This award wining Dutch visionary was a pioneer in the field of trend forecasting and possesses an uncanny ability to predict future consumers’ habits whilst considering social and economical evolution.

Besides publishing bi-annual limited editions of the General Trend Book, which compiles privileged information from across the globe in the form of text, pictures, fabrics and materials, Trend Union also hosts presentations and forums worldwide, in such fashion influential cities as Paris, London, Stockholm and Tokyo.

Unfortunately, I’m not allowed to share the inside scoop on upcoming trends for Summer 2012, due to press restrictions. However, one of the main topics of the seminar, as the name states (Earth Matters), was the concern for planet Earth and the emphasis on sustainability and ecology. On this matter, two concepts that sticked with me were: supporting your local textile industry and relying on natural dyes for inking fabrics (the topic of Bloom Magazine’s issue 20).

For more information on Trend Union and upcoming seminars check their official website.