La Paz Almada Melange Sweatpants
Beyond Fabric x Tommy Hilfiger
During the past month, american lifestyle and clothing giant Tommy Hilfiger opened its latest store right here in Porto. Located in NorteShopping one of the city’s most iconic shopping malls, the 162 m2 space features an eclectic environment brought to life by a unique mix of vintage and contemporary elements, setting the background for Tommy’s latest Sportswear collections. To commemorate the official opening, Tommy Hilfiger will be hosting a cocktail party next Thursday (26/09) from 17h00 to 20h00 to welcome everyone to its newest venue.
Furthermore, they asked me to collaborate with them on an exclusive street style promotional action: during this week I’ll be cruising the streets of Porto looking for people who embody the brand’s universe and aesthetic. During the event, guests will be able to pick up their printed pictures as well as enjoy an exclusive 20% off on selected items, so if you happen to be in town be sure not to miss it and keep an eye out for me when walking down the street =).
A small glimpse of the AW13 Collection
Something to start the day: these kids nailed it…
Getting ready for a short road trip through the Southwestern coast of Portugal. I’m off to meet by brother and a couple of friends for a relaxing week near the seaside: just basking in the sun, surfing and all Summer related goodies.
Don’t worry: I’ve got the upcoming set of posts covered so you guys won’t even know I’m missing =) In case you’ve never been to Portugal, here’s a small sample of what to expect…See you all in a while!
KORK Ipad Case
One of the main concerns amongst IPAD owners (after raising the money to purchase it), is finding an efficient, yet stylish, protective case. Providing an eased and relaxed consciousness for IPAD users has become a major business, spawning the appearance of several models from high end labels to independent designers.
Among the variety of fabrics, materials and shapes, one that definitely hit a soft spot for me was the Kork case. As the name states, the case is made entirely out of natural cork, which besides being extremely light is perfect for absorbing impacts and keeping the Pad’s temperature low. On top of that, APRODUKT (the Portugal based company behind the project) uses recycled natural cork making it one of the most environmentally friendly products on the market; also, in the odd chance that you ever grow tired of it, the case is 100% recyclable.
Although these technical details are important to some, they would be rendered seamless without the visual appeal, which, lets face it, is downright great. Add to that the affordable price tag and you end up with a great option for your beloved touch pad.
Check the label
Ever since I can remember, Italy has been a synonym of high end fashion and impeccably dressed men and women. Hearing about Milan (e.g.) immediately takes us to fashion shows, couture, and all the associated visual imagery of outstandingly dressed figurines, the likes of those featured daily on renowned fashion websites and blogs. It comes as no surprise that the label “Made in Italy” became an assurance of quality worldwide, with many designers taking their productions to the country to reap the advantages of not only the label, but also the talent and craftsmanship of experienced professionals. However, this kind of recognition comes at a (usually steep) price…
In the quest for lower production costs, China has become a force to reckon with when it comes to the textile industry, assuming a leading role in manufacturing for several renowned brands…Once known for its extremely affordable (and somewhat inexperienced) workforce, this reality is slowly changing as a result of its major growing economy, which has forced designers to look for the best quality/cost compromise.
Thus, Portugal joins the picture, paving a strong return to the international fashion scene. With strong roots in the textile and shoe industries, Portuguese manufacturers deliver high end quality and “know how” at affordable prices, becoming the choice for brands such as Paul Smith, Neil Barrett, Our Legacy, etc. I’ve been witnessing this evolution not only by observing international brands’ positions, but also by talking to local manufacturers who have seen their exportation numbers go up the roof. More and more “Made in Portugal” is a stamp of approval for consumers, ensuring they’re purchasing outstanding items carrying an entire history of tradition and manufacturing excellence. I’m both excited and proud to see an international bet in the Portuguese market, and I can only hope that this momentum encourages the appearance of new national brands.
Next time you’re out shopping check the label, you might be surprised….
Paul Smith Mainline
n.d.c. made by hand