Lanyards by Folk
Russian retailer FOTT has been dishing out some inspiring video-lookbooks, portraying pieces from the brands they carry in the cinematic setting of Moscow. The second entry of the series, features two personal favourites: great clothing and an exquisite bike.
Finding a proper stylish way to carry around keys, rather than simply stashing them in the pocket of their slim denim, is a struggle for many men. A basic keychain is no longer enough for those to whom perfection is found on the small details. One of the accessories that made it onto the spotlight of recent streetstyle pictures are metal chains, in an assortment of shapes and sizes.
Although it may be a refreshing urban pop in an otherwise traditional attire, I can’t seem to dissociate them from the packs of 16 year-olds who usually sport them in baggy jeans. If choosing a differentiated keychain, I would favour a woven cotton lanyard. Providing an additional element to your look and introducing both texture and color, they’re the perfect way to keep your keys or other belongings safe, while looking more sophisticated than their metal counterparts.
Folk Skynard Lanyard available @ End.