How to Spend It Editorial
The ever shifting fashion world is one that draws inspiration from everything around it: art, culture, design, media, past, present or even future. As Sir Paul Smith so eloquently put it: “Inspiration can be found everywhere, if you can’t look again”. Work, mountain, navy and armywear, all have experienced trend bursts and become not only subjects for themed collections but also menswear staples in their own right. However, few have been so hyped as camouflage in recent seasons.
Although camo and military inspired garments have paved their way into street style and designer stores in the past (generally in a tasteless fashion), its recent resurgence on runways and high-end labels has turned this stealthy pattern into one of the most coveted and current around. Even if not solely responsible for it, I have to hand it over to the Woost God for elevating camo to new standards through his unique use of variations on the theme: never has camouflage experienced such love as now.
While at Pitti, one needed only take a look around to feel a part of an exquisitely dapper war game where everyone, if not everything, sported the motif: even resting area tents were made of camouflage canvas. And judging by both AW12 and SS13 collections, the truth is, love it or hate it, camo is here to stay…
Stubbs and Wootton
Dries Van Noten SS13
Beyond Fabric x Wrong Weather SS11
Similarly to what happened last season, Wrong Weather once again invited me to put up 3 looks using their pieces, this time for Spring Summer 11. Drawing upon Summery inspiration, I set out to deliver three different, yet somewhat related ensembles, which would transpire my personal aesthetic into WW’s universe.
The first look is the most relaxed and season inspired of the bunch, pairing two Summer staples: shorts and a short sleeve shirt. This was all about having fun with color and mixing patterns, which due to the different scales and complementing shades blend perfectly together (checks on the shirt and stripes on the shorts and belt). The second look is focused on the striped navy motif and the splash of color given by the desert boots; the tote screamed Summer to me and is a great way to carry your stuff around town. The final attire is a step up, something you could wear to work (depending on your area of expertise, of course) or a night out. Buttoning up in hot days is perfectly doable, but here I went for a slightly more casual feel, leaving the top button unbuttoned and making use of the military tuck. Although he’s wearing a tie, the overall ensemble just seems Summer appropriate.
I’m really excited with the end result and by being able to share it with you. All pieces are available for purchase here.
1 - Checked short sleeve shirt, striped seersucker shorts and navy canvas backpack by A.P.C., navy canvas lace-ups by Common Projects and tie-belt by Dries van Noten
2 - Navy striped long sleeve shirt by Comme des Garçons Shirt, navy cotton chinos by A.P.C., mustard yellow desert boots by Armando Cabral and striped tote bag by Opening Cerimony
3 - Light blue dress shirt by Wrong Weather, raw dark blue denim by A.P.C., navy crewneck sweater by A.P.C., brown wooven sandals by Armando Cabral, brown recycled leather belt by Daniel Dinis and ecru striped tie by Dries Van Noten.
Styling: Miguel José Vieira (Beyond Fabric) Clothes: Wrong Weather Photography: Luís Espinheira Model: Alex
Styling: Miguel José Vieira (Beyond Fabric)
Clothes: Wrong Weather
Photography: Luís Espinheira
Beyond Fabric for Wrong Weather
In a recent project, Wrong Weather asked three people with distinct and individual takes on fashion, to put together 3 looks using their in-store pieces for a photo shoot. Me, along with stylists Fernando Bastos Pereira and Nelson Vieira were the selected trio.
The idea behind the concept was showing how versatile their garments can be when mixed and matched in different ways. My vision was to provide three classic yet updated looks, by adding interesting twists to the mix. Without wanting to label them, the first look is a well balanced option for everyday use - the more formal pieces such as the trench, cardigan and oxfords work well with the relaxed feel of the naval motif long sleeve. The second look is something you could wear on weekends or on your free time just to hang around town - again the contrast of classic with relaxed is portrayed by the combination of suit pants with smart sneakers and a chunky knit. Finally, the third look is more put together and is a great example of how a monochromatic attire (blue) can be pulled off.
I’m really excited with the final results and how the pics came up!
The 3 selected pics for the campaign
1 - Navy trenchcoat and camel cardigan by Dries Van Noten, striped long sleeve shirt and jeans (New Standard) by A.P.C., distressed oxford shoes by Officine Creative.
2 - Navy heavy knit cardigan by A.P.C., white dress shirt by Wrong Weather, grey suit pants by Stephan Schneider, black sneakers by Common Projects, black leather belt by Wrong Weather and scarf by Dries Van Noten.
3 - Navy blazer and jeans (New Standard) by A.P.C., light blue dress shirt by Wrong Weather, blue oxford suede shoes by Dries Van Noten, blue leather belt and navy tie by Wrong Weather.
A few other pics from the shoot
Styling: Beyond Fabric by Miguel José Vieira
Clothes: Wrong Weather
Photography: Luís Espinheira
Model: João Brea (Glam Models)