80 Pitti Uomo Firenze
Yesterday marked the opening of the 80th edition of what is considered the nirvana of menswear enthusiasts: Pitti Uomo. During this week, the world’s eyes are set on Florence, Italy, where 1000 of some of the most renowned menswear labels are showcasing their collections for the upcoming year. I do mean: “the world’s eyes”, as besides the 32.000 buyers expected at the premises, the worldwide media coverage of the event allows everyone to get its share.
This year’s edition will feature the debut of the Pitti Guest Nation, a project aimed at establishing bonds and exchanging know how with invited countries, the first of which is Brazil. Also, guest-wise, one definitely worth mentioning is none other than Band of Outsiders’ very own Scott Sternberg, who will be presenting the label’s SS12 collection in the charismatic scenario of a formal cigar factory.
With so much press coverage and the presence of renowned street style photographers, it becomes somewhat easier to sweeten the bitter taste left in the mouth of those, such as myself, who once again faced the harsh reality of waking up to a place other than Firenze.