Store Info: Por Vocação

You might have noticed that I’ve mentioned Por Vocação in several of my previous posts. There’s a reason for it (besides being a personal favourite)…

Located in Porto’s main avenue, Boavista, near the iconic Casa da Música, a black overhang with the store’s name marks the entrance. Upon arrival, you will be greeted by one of the (if not the) best shopping window you’ve ever laid eyes on. Whichever installation they have on display is sure to blow you away:

Moving Window from wwwPORVOCACAOcom on Vimeo.

Once you ring the doorbell, the store’s trademark scent invites you in: an inebriating fig essence liberated by a carefully concealed device, ensures the brand remains a well kept secret… And so your experience begins…

(The masked scent diffuser)

What’s in store for you is more than the usual garments: think of it as a haven for the modern man…from the finest clothes, shoes and accessories, to exquisite fragances, grooming products and scented candles (after all your place is a reflection of yourself). The name “Por Vocação” itself is a hint on what to expect: a carefully thought play on words with “Provocação”, which tries to express how their calling for fashion will entice and tease you (to buy that is). 

On the back of the store, clients are allowed access to the “backstage”: here lies the storage room, office, and (taking it to a whole new level), two photo studios - one for clothing alone and the other for shoots with models. 

I’m digressing…the main focus here is clothing. Expect to find the latest creations from the likes of Sir Paul Smith, Neil Barrett, Maison Martin Margiela, Raf Simmons, Boglioli, Aquarama, Acne, Buttero, Raparo..and their latest addition Adam Kimmel.

You can check their website at www.porvocacao.com and keep an eye out for the upcoming online store.