Check the label
Ever since I can remember, Italy has been a synonym of high end fashion and impeccably dressed men and women. Hearing about Milan (e.g.) immediately takes us to fashion shows, couture, and all the associated visual imagery of outstandingly dressed figurines, the likes of those featured daily on renowned fashion websites and blogs. It comes as no surprise that the label “Made in Italy” became an assurance of quality worldwide, with many designers taking their productions to the country to reap the advantages of not only the label, but also the talent and craftsmanship of experienced professionals. However, this kind of recognition comes at a (usually steep) price…
In the quest for lower production costs, China has become a force to reckon with when it comes to the textile industry, assuming a leading role in manufacturing for several renowned brands…Once known for its extremely affordable (and somewhat inexperienced) workforce, this reality is slowly changing as a result of its major growing economy, which has forced designers to look for the best quality/cost compromise.
Thus, Portugal joins the picture, paving a strong return to the international fashion scene. With strong roots in the textile and shoe industries, Portuguese manufacturers deliver high end quality and “know how” at affordable prices, becoming the choice for brands such as Paul Smith, Neil Barrett, Our Legacy, etc. I’ve been witnessing this evolution not only by observing international brands’ positions, but also by talking to local manufacturers who have seen their exportation numbers go up the roof. More and more “Made in Portugal” is a stamp of approval for consumers, ensuring they’re purchasing outstanding items carrying an entire history of tradition and manufacturing excellence. I’m both excited and proud to see an international bet in the Portuguese market, and I can only hope that this momentum encourages the appearance of new national brands.
Next time you’re out shopping check the label, you might be surprised….
Paul Smith Mainline
n.d.c. made by hand