Beyond Fabric • Store Info: WP, Rome

Store Info: WP, Rome

If you ask for shopping advice or read any of the numerous guides on Rome, your search will most likely be narrowed to Via Condotti and its surrounding area, where the amount of high end labels flagship stores is uncanny. Mind you, I’m not complaining…how could I when you run into Kiton, Prada, Brioni, Hermès, Cucinelli and more in a 300m radius?

However, after cruising those overwhelming luxury filled streets it was refreshing to come across a multi-brand shop where several personal favourites came together: Beams+, Barbour and Woolrich among others. WP suddenly felt like home: upon arrival you’re greeted by its super friendly staff members, ready to lend you hand while you lose yourself within the uniquely designed environment. On the right, an indoor tent solely devoted to Beams+ stood proud showcasing the Japanese brand latest offerings, while the opposite side hosted Barbour’s classics along with Steve McQueen’s limited edition, perfectly framed by a worn in leather sofa. Further in, Woolrich Bros. presented a wide array of garments and accessories, complemented by those of Reigning Champ, Smart Turnout and Brooks.

This eclectic mix of garments/design is what makes WP into a shopping experience of its own, bringing together top garments and a comfortable feeling of belonging to all its customers. If you’re ever in the Italian capital and want to get your hands on some great ready to wear alternatives while waiting for your bespoke suits, do yourself a favor and head over to WP.