If you ask for shopping advice or read any of the numerous guides on Rome, your search will most likely be narrowed to Via Condotti and its surrounding area, where the amount of high end labels flagship stores is uncanny. Mind you, I’m not complaining…how could I when you run into Kiton, Prada, Brioni, Hermès, Cucinelli and more in a 300m radius?
However, after cruising those overwhelming luxury filled streets it was refreshing to come across a multi-brand shop where several personal favourites came together: Beams+, Barbour and Woolrich among others. WP suddenly felt like home: upon arrival you’re greeted by its super friendly staff members, ready to lend you hand while you lose yourself within the uniquely designed environment. On the right, an indoor tent solely devoted to Beams+ stood proud showcasing the Japanese brand latest offerings, while the opposite side hosted Barbour’s classics along with Steve McQueen’s limited edition, perfectly framed by a worn in leather sofa. Further in, Woolrich Bros. presented a wide array of garments and accessories, complemented by those of Reigning Champ, Smart Turnout and Brooks.
This eclectic mix of garments/design is what makes WP into a shopping experience of its own, bringing together top garments and a comfortable feeling of belonging to all its customers. If you’re ever in the Italian capital and want to get your hands on some great ready to wear alternatives while waiting for your bespoke suits, do yourself a favor and head over to WP.
"The most widely accepted theory is that the pattern (then known as “Boteh”) as a whole is a stylized floral or botanical motif mixed with the outline of a cypress tree — commonplace in the Middle East, and widely recognized as a symbol of life and eternity. The Boteh was used not only in textiles, but also in jewelry, art, landscaping, and architecture. Its prevalence spread across the Middle East to other southern and central Asian nations, further muddling its own exact origins. It wasn’t until around the 1600s when British traders and spice merchants hailing from the East India Company brought the Boteh back to their own native countries, where it enjoyed very popular Western demand (due in part to beliefs that the pattern was an Asian charm used to ward off demons) — so much so, that traders were often unable to import enough to meet demand. It was that outpaced demand that prompted first French, then Scottish weavers to copy the pattern and produce the fabric on their own native looms. In the early 1800s, the first town to devote its output exclusively to the production of boteh-inspired patterns, was the Scottish town of Paisley, who used Jacquard looms to produce designs in a broad spectrum of colors and patterns that no longer needed to rely on originals for copying. The name stuck."